Quick Response (QR) codes were originally developed in Japan for use in tracking inventory through automotive manufacturers. In the mass communications field, QR codes are now used to connect companies with customers and prospects instantly.
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Press Releases: Top Seven Things You Shouldn’t Be Changing
There’s a certain faction of digital public relations and PR 2.0 prophets who’ve been predicting the death of the traditional press release since the dawn of the Internet. More than 20 years later, the press release is still alive and evolving from its Prehistoric roots to what some might say is the “Golden Age of Digital.”