Becoming an user generated site, Squidoo came into light about late 2005 and it consists of lenses as its primary feature. A lens can be a page in Squidoo, and it was described by one of its founders Godin, as a light that shows us what we should see.
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How to Improve Your Ranking in Google Local Search Results
Google lately expanded their nearby search final results to display 10 providers when an user forms in a keyword with a city within the search term.